# Redirects

Redirects send customers straight to a URL as soon as they select a rating—no form, no extra steps. They're ideal when you want to get reviews on Google, Yelp, TripAdvisor, or your own feedback page without asking customers to fill anything out first. You can add up to five redirect URLs per rating and split traffic between them using percentages.

### Where to Find Redirects

Open a review page and click **Redirects** in the sidebar. You'll see a table with one row per rating. Enter a URL for each rating you want to redirect, then click **Save**.

***

### How Redirects Work

When a customer selects a rating, they're immediately sent to the URL you configured for that rating. The form is skipped entirely. For example:

* **5 stars** – Redirect to your Google review link
* **4 stars** – Redirect to your Google review link
* **1–3 stars** – Redirect to your own feedback or support page, or leave blank to show the form instead

You can mix redirects and the form: use redirects for positive ratings and let negative ratings go to the feedback form.

***

### Splitting Traffic

If you want reviews on more than one site, you can add multiple URLs for the same rating and split traffic between them. For example, for 5-star ratings:

* Google – 50%
* Yelp – 25%
* TripAdvisor – 25%

Each customer is sent to one of the URLs at random, according to the percentages. Click the **+** button next to a URL to add another. You can add up to five URLs per rating. The percentages for each rating must add up to 100%.

{% hint style="info" %}
Use traffic splitting when you want reviews spread across Google, Yelp, Facebook, and other sites. One customer might go to Google, the next to Yelp—so you build presence on multiple platforms.
{% endhint %}

***

### Redirects vs Links

* **Redirects** – The customer is sent away immediately after selecting a rating. No form, no review captured on your page first.
* **Links** – The customer sees buttons they can click. They may fill out your form first (or not, depending on your [Settings](https://docs.moregoodreviews.com/platform/review-pages/settings)). Links give customers a choice; redirects send them straight through.

Use redirects when you want the fastest path to a third-party review. Use [Links](https://docs.moregoodreviews.com/platform/review-pages/links) when you want to capture a review or feedback on your page first, or when you want customers to choose where to leave a review.

***

### Tips

{% hint style="success" %}
For positive ratings, redirect to your Google review link to build your Google presence. For negative ratings, redirect to a feedback form or support page so you can respond privately.
{% endhint %}

{% hint style="warning" %}
If you redirect negative ratings away without giving customers a way to leave a public review, some platforms may remove your listing. Consider keeping the form for negative ratings or providing a path to leave feedback.
{% endhint %}

{% hint style="info" %}
Test each redirect URL after saving. Click through from your review page to confirm customers land on the right place.
{% endhint %}