Redirects
Send customers directly to third-party review sites after they select a rating. Skip the form and split traffic across multiple sites.
Redirects send customers straight to a URL as soon as they select a rating. There is no form and no extra steps. They're useful when you want a fast path to Google, Yelp, TripAdvisor, or another public review site. You can add up to five redirect URLs per rating and split traffic between them using percentages.
Where to Find Redirects
Open a review page and click Redirects in the sidebar. You'll see a table with one row per rating. Enter a URL for each rating you want to redirect, then click Save.
How Redirects Work
By default, every rating is blank. The customer stays on your review page, can leave feedback, and can still leave a public review through your Links, including the link revealer.
A redirect only runs if you add a URL for that rating. Then the customer is sent to that URL right away and the form is skipped. For example:
5 stars – Redirect to your Google review link
1–4 stars – Leave blank so those customers stay on your review page
That keeps a public review path for every customer. Sending only high ratings to Google and sending low ratings to a private page with no public option is review gating. Google does not allow that.
Splitting Traffic
If you want reviews on more than one site, you can add multiple URLs for the same rating and split traffic between them. For example, for 5-star ratings:
Google – 50%
Yelp – 25%
TripAdvisor – 25%
Each customer is sent to one of the URLs at random, according to the percentages. Click the + button next to a URL to add another. You can add up to five URLs per rating. The percentages for each rating must add up to 100%.
Redirects vs Links
Redirects – The customer is sent away immediately after selecting a rating. No form, no review captured on your page first.
Links – The customer sees buttons they can click. They may fill out your form first (or not, depending on your Settings). Links give customers a choice; redirects send them straight through.
Use redirects when you want the fastest path to a third-party review. Use Links when you want to capture a review or feedback on your page first, or when you want customers to choose where to leave a review.
Tips
Leave ratings blank unless you want an immediate send to a public review site. Blank ratings keep the default path: your form, your links, and the link revealer.
Do not send only happy customers to Google and send unhappy customers to a private page with no public review option. That can get your listing removed. See Google Review Guidelines.
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