> For the complete documentation index, see [llms.txt](https://docs.moregoodreviews.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moregoodreviews.com/sms/sms-consent.md).

# SMS Consent

Get permission before you text customers. MGR handles STOP replies. You are responsible for consent.

Before you send review requests by text, you need permission from each person you message. MGR handles STOP replies and unsubscribes after a message goes out. It does not collect or store consent for you. You are responsible for having permission before you import a phone number or turn on SMS.

This page is a starting point, not legal advice. Rules vary by country. Talk to your counsel if you are unsure.

***

### What You Need in the US

US law generally requires **prior express written consent** before you send marketing texts, including review requests. That usually means the person agreed in writing (including electronic form) to get this kind of text from you, at that number, and they knew they could opt out.

A phone number in your POS, CRM, or a past conversation is not enough by itself.

For the FCC's guidance, see [Stop Unwanted Robocalls and Texts](https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts).

***

### What MGR Does

MGR can:

* Send SMS to customers you add who have a phone number, when your [Request Strategy](/platform/request-strategy.md) or a manual send uses SMS
* Honor **STOP** (and **START**, where the provider supports it) when you set up the incoming webhook
* Let you unsubscribe a customer from the **Customers** page

MGR does not:

* Ask the customer for SMS consent inside the product
* Check that you have consent before a send
* Replace carrier registration (such as 10DLC or A2P) on your provider account

***

### Before You Send

1. Get consent outside MGR. That might be a checkout checkbox, an intake form, or a signed agreement.
2. Import only phone numbers you are allowed to text. See [Importing Customers](/importing/customers.md).
3. Connect a provider and add the incoming webhook so STOP replies unsubscribe the customer.
4. Then enable SMS in **Settings > Strategy**.

{% hint style="warning" %}
Do not text purchased lists, scraped numbers, or anyone who has not agreed to hear from you. Honor every STOP. Do not re-add a customer who opted out just to ask again.
{% endhint %}

***

### STOP Is Not the Same as Consent

Setting up STOP is required, and MGR will unsubscribe the customer when the webhook is in place. That only covers people who already received a text and replied. It does not give you permission to text them the first time.

***

### Choosing a Provider

[Twilio](/sms/sms-with-twilio.md), [SimpleTexting](/sms/sms-with-simpletexting.md), and [ClickSend](/sms/sms-with-clicksend.md) use registered business numbers and campaigns. In the US, that usually means 10DLC or A2P registration with your provider.

[TextLink](/sms/sms-with-textlink.md) sends through a spare Android phone and your own SIM. That does not remove the need for consent, and it does not replace carrier rules that may still apply to your traffic. If you need a registered US business messaging setup, use Twilio, SimpleTexting, or ClickSend.

***

### Tips

{% hint style="success" %}
Keep a record of how and when each person agreed to texts. You may need that if a carrier, provider, or customer asks.
{% endhint %}

{% hint style="info" %}
SMS templates live in [SMS Settings](/platform/projects/sms-settings.md). Keep messages short, name your business, and include a clear way to opt out (MGR also listens for STOP).
{% endhint %}