# Tags

Tags help you organize reviews and customers so you can filter, analyze, and display them more effectively. You can create tags manually, assign them to reviews when editing, and use AI to automatically tag reviews based on their content.

### Where to Find Tags

Go to **Settings** in the sidebar, then click **Tags**. You'll see your tags organized by tabs: All, Tags for Reviews, Tags for Customers, and Auto-Tags (tags that use AI to apply themselves).

### Creating a Tag

1. On the Tags settings page, click **Add** (or **Create Tag** if you have no tags yet).
2. Enter a **Name** for the tag.
3. Choose whether the tag is for **Reviews** or **Customers**.
4. Pick a **Color** and **Icon** so the tag is easy to spot.
5. Click **Create**.

Your new tag appears in the list. You can edit or delete it anytime by clicking the tag tile.

### AI Auto-Tagging

For review tags, you can turn on AI Auto-Tagging so the platform automatically applies the tag when a review matches your instructions.

1. Create or edit a **review** tag.
2. In the **AI Auto Tagging** section, turn on the toggle.
3. In **Instructions**, describe when the tag should apply. For example: *Apply to reviews that mention wait times, slow service, or delays.*
4. Optionally check **Automatically apply tag to existing reviews** to run the AI on your current reviews right away.
5. Click **Save** or **Create**.

New reviews are processed automatically every few minutes. If you enabled the option to apply to existing reviews, those will be tagged shortly after you save.

{% hint style="info" %}
AI Auto-Tagging only runs on reviews that have enough text. Very short reviews may not be tagged.
{% endhint %}

{% hint style="warning" %}
AI Auto-Tagging is a paid feature. If it's not available, you may need to upgrade your plan.
{% endhint %}

### Assigning Tags Manually

You can add or remove tags on any review:

1. Go to **Reviews** and open a review.
2. In the **Details** section, use the **Tags** field to select or remove tags.
3. Click **Save**.

### Filtering by Tag

**Reviews** – Use the tag dropdown in the Reviews toolbar to show only reviews with a specific tag.

**Widgets** – When building a widget, use the **Tags** filter to show only reviews that have certain tags.

**Showcase** – In Settings > Showcase > Filters, you can limit which reviews appear on your showcase by selecting one or more tags.