Tags
Organize reviews and customers with tags, and use AI to automatically tag reviews based on their content.
Tags help you organize reviews and customers so you can filter, analyze, and display them more effectively. You can create tags manually, assign them to reviews when editing, and use AI to automatically tag reviews based on their content.
Where to Find Tags
Go to Settings in the sidebar, then click Tags. You'll see your tags organized by tabs: All, Tags for Reviews, Tags for Customers, and Auto-Tags (tags that use AI to apply themselves).
Creating a Tag
On the Tags settings page, click Add (or Create Tag if you have no tags yet).
Enter a Name for the tag.
Choose whether the tag is for Reviews or Customers.
Pick a Color and Icon so the tag is easy to spot.
Click Create.
Your new tag appears in the list. You can edit or delete it anytime by clicking the tag tile.
Icons on this screen come from MGR's picker, so you normally only choose an icon and save. If saving fails with a message about Font Awesome icons, or an automation fills in icon text for you, use exactly two lowercase words separated by one space. Brand logos often look like fab fa-google. Solid symbols often look like fas fa-star. Names such as fa-solid fa-star are not accepted.
AI Auto-Tagging
For review tags, you can turn on AI Auto-Tagging so the platform automatically applies the tag when a review matches your instructions.
Create or edit a review tag.
In the AI Auto Tagging section, turn on the toggle.
In Instructions, describe when the tag should apply. For example: Apply to reviews that mention wait times, slow service, or delays.
Optionally check Automatically apply tag to existing reviews to run the AI on your current reviews right away.
Click Save or Create.
New reviews are processed automatically every few minutes. If you enabled the option to apply to existing reviews, those will be tagged shortly after you save.
AI Auto-Tagging only runs on reviews that have enough text. Very short reviews may not be tagged.
AI Auto-Tagging is included on Business and Agency. If it's not available, upgrade your plan.
Assigning Tags Manually
You can add or remove tags on any review:
Go to Reviews and open a review.
In the Details section, use the Tags field to select or remove tags.
Click Save.
Filtering by Tag
Reviews – Use the tag dropdown in the Reviews toolbar to show only reviews with a specific tag.
Widgets – When building a widget, use the Tags filter to show only reviews that have certain tags.
Showcase – In Settings > Showcase > Filters, you can limit which reviews appear on your showcase by selecting one or more tags.
Zapier – In the More Good Reviews app on Zapier, tag fields only list tags that match the step. Steps that work with customers use your customer tags. Steps that work with reviews use your review tags.
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