> For the complete documentation index, see [llms.txt](https://docs.moregoodreviews.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.moregoodreviews.com/platform/projects/analytics.md).

# Analytics

Analytics shows how your review program and reputation are doing over time. Cards update together from the same location, source, period, and interval so you can compare them at a glance.

### Where to Find Analytics

Click **Analytics** in the sidebar. You will see a grid of cards for ratings, volume, replies, sources, tags, outreach, and more.

A compact version of the same cards also appears on your **Dashboard**. Use the filters there, then click **View All** to open the full Analytics page with those filters applied.

### The First Time You Open It

The first time someone opens Analytics or the dashboard cards for a project, you may see a banner that says **Building your analytics…**. Give it a short time. When it finishes, the banner says **Analytics are ready.** and the cards fill in.

If the project has no reviews, messages, or customers yet, you will see empty cards right away and no building banner.

{% hint style="info" %}
Later visits load right away. New reviews and messages show up on the next refresh, usually within a few minutes.
{% endhint %}

### Filtering Your Data

The toolbar at the top applies to the cards on the page:

1. **Location** – If you have multiple locations, choose one to see data for that location only. Leave it as All to see every location.
2. **Source** – Choose a source to see review cards for that source only. Leave it as All to see every source. Tags, Customers, Messages, and Requests do not change when you filter by source.
3. **Period** – Choose how far back to look. Last 4 weeks, 3 months, 6 months, 12 months, or 2 years. Or use month to date, quarter to date, or year to date. The page starts on the last 12 months. The Dashboard starts on the last 3 months, weekly.
4. **Interval** – Choose how time-series cards group data, weekly or monthly. The page starts on monthly, which is easier to read for longer periods.

Click **Clear** to reset the filters.

{% hint style="info" %}
Change a filter and the cards refresh together, so the numbers stay comparable.
{% endhint %}

### Rearranging Cards

1. Click **Edit** on the right side of the toolbar.
2. Drag a card to a new place.
3. Click **Done** to save.

The order is saved for you on this project. You cannot add or remove cards yet.

### What Each Card Shows

**Average Review** – The average star rating in the selected range, with a chart and the change versus the prior period.

**Review Volume** – How many reviews you received, with a chart and the change versus the prior period.

**Reviews per Week** – Average reviews received per week. Use this to compare a short period with a long one.

**Reply Coverage** – The percent of reviews that have a reply.

**Ratings Breakdown** – Review counts over time by star rating, from 5 stars down to 1 star.

**Sentiment** – A breakdown of written reviews scored as positive, neutral, or negative. Star rating and sentiment can differ when the text does not match the stars.

**Sources** – Review count and average rating by source (Google, Facebook, native reviews, and others). Click a row to open those reviews. This card hides when you have already filtered to a single source.

**Tags** – The most-used tags in the range, with review count and average rating. Click a tag to open matching reviews. This card is empty if no reviews in the range are tagged.

**Location Leaderboard** – Review count, average rating, and **5-Star %** for each location. This card hides when you have only one location or when you have already filtered to a single location.

**Needs Attention** – 1 and 2 star reviews from the last 3 months that do not have a reply. Older unanswered reviews stay out of this list. Click a row to open the review, or use **View All** to open reviews without replies from the same window, lowest rating first.

**Customers** – Customers added to your list, and customers who were first asked for a review. Use **View All** to open your customer list.

**Messages** – Messages sent, clicked, and failed over time. Use **View All** to open your messages.

**Requests** – Review requests sent by email and SMS today and this month. If a limit is set, you will see how much of that cap you have used. Period and interval do not change this card. Location does. If you can edit project settings, click a limit to change it in Settings. Use **View All** to open your messages.

### Comparing Periods

Cards that show a change compare the selected period with the matching prior period. Rolling ranges (last 4 weeks, 3 months, 6 months, 12 months, 2 years) compare with the same length of time just before. Month, quarter, and year to date compare with the same slice of the previous month, quarter, or year.

### Hovering for Details

Hover over a point on a time-series chart to see the date and value. On larger charts, the legend shows each series total. Click a legend item to show or hide that series.

{% hint style="info" %}
For longer periods (12 months or more), use the monthly interval to keep charts readable. For the last 4 weeks or 3 months, weekly works well.
{% endhint %}

### Google Analytics for Review Pages

If you want to track visits to your review pages in Google Analytics, go to **Settings** and enter your Google Analytics measurement ID (for example, G-XXXXXXXXXX) in the Basic section. This is separate from the Analytics page and lets you see review page traffic in your Google Analytics account.