# Integrations

## What integrations do

Integrations connect More Good Reviews with the tools you already use. **Google My Business** is the most important one for most businesses. It keeps your Google reviews in sync with MGR and lets you reply from your dashboard. You can also send review requests through **Stripe** or **HubSpot**, get **Slack** or **Discord** notifications when new reviews arrive, send SMS through **Twilio**, **ClickSend**, or **SimpleTexting**, and use application connectors such as **Zapier** or **Pabbly** to automate workflows with your customer and review data. To bring in reviews from other sites (for example Facebook or Yelp), see [Importing Reviews](/importing/reviews.md).

## How to open Integrations

1. Open **Settings** in the sidebar, then click **Integrations**.
2. Use the tabs at the top (**All**, **Reviews**, **CRMs**, **Notifications**, or **SMS**) to focus the list. Click an integration to open its page and connect or manage it.

***

## Review Integrations

These integrations bring reviews into your project from external sites. Once connected, reviews sync automatically so you can manage them in one place.

### Google My Business

Google My Business is the most important integration for most businesses. Sync your Google business reviews into MGR. When you connect Google My Business, you choose which business locations to sync. Reviews from those locations are imported and kept up to date. You can also reply to Google reviews directly from MGR.

{% hint style="info" %}
Google My Business supports multiple locations. After connecting, select the locations you want to sync. Reviews from unselected locations will not be imported.
{% endhint %}

For other review sites and file-based imports, use [Importing Reviews](/importing/reviews.md).

***

## CRM Integrations

CRM integrations let you send review requests to customers stored in your existing tools. When you connect Stripe or HubSpot, MGR can pull in your customers and send them review request messages at the right time.

### Stripe

Send review requests to your Stripe customers. Connect your Stripe account and MGR will sync your customer list. You can then send review requests by email or SMS to customers after a purchase or charge. This helps you collect feedback and build your reputation right when the experience is fresh.

### HubSpot

Send review requests to your HubSpot contacts. Connect your HubSpot account and MGR will sync your contacts. You can send review requests by email or SMS based on your contact list and workflow. Use this to gather reviews and ratings from leads and customers in your CRM.

{% hint style="success" %}
CRM integrations work best when paired with a [Request Strategy](/platform/request-strategy.md). Set rules for when to send review requests. For example, after a successful charge or when a contact reaches a certain stage.
{% endhint %}

***

## Notifications (Slack and Discord)

Under the **Notifications** tab, these integrations alert your team when customers leave reviews. New reviews are sent to your Slack channel or Discord server so you can respond quickly and stay on top of feedback.

### Slack

Get notified in Slack when customers review your business. Connect your Slack workspace and choose the channel where you want review notifications to appear. Each new review triggers a message in that channel with the customer’s rating, feedback, and a link to reply.

### Discord

Get notified in Discord when customers review your business. Connect your Discord server and add the MGR bot. New reviews are posted to the channel you select, so your team can see feedback as it comes in and respond from MGR.

***

## SMS Integrations

SMS integrations let you request reviews from customers over text message. You connect your own Twilio, ClickSend, or SimpleTexting account and provide your credentials. MGR then sends review request links via SMS as part of your message strategy.

### Twilio

Request reviews from your customers over SMS using Twilio. You’ll need a Twilio account, a phone number, and a messaging service. Add your account credentials in the Twilio integration page. MGR provides a webhook URL to paste into Twilio so delivery status and STOP/unsubscribe requests are handled correctly.

For setup details, see [SMS with Twilio](/sms/sms-with-twilio.md).

### ClickSend

Request reviews from your customers over SMS using ClickSend. Connect your ClickSend account by adding your credentials in the integration page. MGR will use your account to send review request links when your message strategy triggers an SMS.

For setup details, see [SMS with ClickSend](/sms/sms-with-clicksend.md).

### SimpleTexting

Request reviews from your customers over SMS using SimpleTexting. Connect your SimpleTexting account by adding your credentials in the integration page. MGR will use your account to send review request links when your message strategy triggers an SMS.

For setup details, see [SMS with SimpleTexting](/sms/sms-with-simpletexting.md).

***

## Application Connectors

Application connectors let you connect MGR to automation tools so your review and customer data can flow into other apps and back. **Zapier**, **Pabbly**, **Make**, and **Boost.space** each offer their own triggers and actions. What you can automate depends on the connector and how you build the workflow.

### Zapier

**Connect your project.** Copy your **API key** from **Settings > API** in MGR. In Zapier, add the **More Good Reviews** app and sign in with that key when prompted. You only need to connect once per Zapier account for each API key you use.

**Triggers (start a Zap).** Choose **New Review** or **New Customer** as the event that starts your Zap. Zapier checks your project on the schedule you set in Zapier, and the Zap runs when a matching new review or new customer appears.

**Actions (do something in MGR).** Add More Good Reviews steps after your trigger or anywhere else in the same Zap. You can create customers, send review requests, look up or list customers, charges, messages, reviews, locations, and other records, and update things like customer tags, review visibility, and replies. Each step name starts with a category (for example **Customers:** or **Reviews:**) so related steps group together in the picker.

**Tags and locations in Zapier.** Fields for tags are labeled **Tags**. The choices list only tags that match the step you are using. Steps that work with customers list the same customer tags you manage under **Tags for Customers** in MGR. Steps that work with reviews list the same review tags you manage under **Tags for Reviews**. Location fields are labeled **Location** and list your locations by the names you gave them in MGR.

{% hint style="info" %}
Some Zap steps that create tags, sources, or links ask for an icon value (sometimes labeled **Sprite**). Enter two lowercase words separated by one space (for example **fab fa-google** or **fas fa-star**), or leave the field empty when you do not need a preset icon. Labels such as **fa-solid fa-star** are not accepted.
{% endhint %}

{% hint style="info" %}
Templates and partner connections are on [More Good Reviews on Zapier](https://zapier.com/apps/more-good-reviews/integrations).
{% endhint %}

### Pabbly

Connect MGR to other tools using Pabbly. Build workflows that run when reviews or messages are created or updated. Use Pabbly to automate how you use your review data across your other systems.

### Make

Connect MGR to Make (formerly Integromat) to automate workflows. Trigger scenarios when reviews or messages are created, and connect to hundreds of apps for custom automation.

### Boost.space

Connect MGR to Boost.space to build automation workflows. Use your review and message data to trigger actions in other tools and keep your systems in sync.

{% hint style="info" %}
Application connectors typically use webhooks or the MGR app in their marketplace. For more control, you can also add [Webhooks](/platform/projects/webhooks.md) in Settings > API to send events to any URL you choose.
{% endhint %}

***

## Webhooks and API

Beyond the integrations above, you can connect MGR to any system using webhooks or the API.

### Webhooks

Webhooks send events to a URL you provide when something happens in your project, such as when a review is created or updated or when a message is sent. Add webhook URLs in **Settings > API** under the Webhooks section. This is useful for custom dashboards, internal tools, or connecting to systems that are not in the integration list.

For details, see [Webhooks](/platform/projects/webhooks.md).

### API

Use the MGR API to import customers, send review requests, export reviews, and more. Your project has an API key in **Settings > API**. The API is ideal for developers who want to build custom integrations or automate workflows programmatically.

For details, see [API Reference](/platform/api-reference.md).

***

## Connecting, disconnecting, and resyncing

**Connect.** From **Settings > Integrations**, open the integration and click **Connect**. You are sent to sign in or approve access. When you finish, you return to MGR and the integration is active.

**Disconnect.** On the integration page, click **Disconnect** at the bottom. Your existing reviews and messages stay in MGR, but that integration stops syncing and stops sending new messages until you connect again.

**Resync.** Integrations such as Google My Business, Stripe, and HubSpot offer **Sync** or **Resync** so you can pull the latest data. For Google My Business, MGR works through your history until it reaches reviews that are already in your project, so large accounts still get a full load. Sync runs in the background; you may see a status when it finishes.

***

## Tips

{% hint style="success" %}
Combine multiple integrations for the best results. For example, sync reviews from Google, send requests to Stripe customers, and get Slack alerts when new feedback arrives.
{% endhint %}

{% hint style="info" %}
If you have multiple locations, connect Google My Business and select which locations to sync. Reviews will be tagged by location so you can filter and report by store or branch.
{% endhint %}

{% hint style="warning" %}
SMS integrations require your own Twilio, ClickSend, or SimpleTexting account. You’ll need to register a phone number and set up your messaging service before connecting to MGR.
{% endhint %}


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